TikTok Marketing: 5 Reasons To Use TikTok For Your Business

TikTok is the hottest app that has taken over everyone’s lives. You know how you can post pictures on Instagram or Snapchat and then share them with your friends? Well, Tik Tok does something similar but instead of photos it solely video based.

The platform has meshed all the best pieces of each platform into one, so it’s no surprise that it’s such a hit across the world. With the rise in popularity of TikTok, creating content on this platform can help you stay relevant and up to date with current trends. It’s also an easy way to reach potential customers who might be interested in what your business has to offer. Here are 5 reasons for your business to get involved with this amazing platform:

Target a larger audience

The app has been downloaded over 2 billion times. With more than 800 million regular users, it creates amazing opportunities to promote your business and expose it in front of potential customers who may not have ever seen an advertisement of yours before.

High Engagement

On the internet, there is no such thing as too much engagement and with the way TikTok’s algorithm works, it means users don’t have to be following your account to see your content, your feed is jam-packed with videos you have an interest in or topics you watch frequently. This allows for much higher engagement as your content will be pushed into feeds across the globe just by posting it.

The average TikTok user spends 52 minutes a day on the app, which means there’s ample opportunity for advertisers to reach their consumers. With such variety in content across all brands of goods and services available through this social media platform, it won’t come as much surprise that companies have found success with advertising ventures.

Creative Liberties

TikTok is an incredible tool for brands looking to connect with their audiences in new ways. Not only does it allow companies the opportunity to showcase what they do or what their product is, but also allows them access into different communities that may otherwise never know about your product or services.

Human connection is essential in building relationships with customers. While there are definitely some moments where educational value should take priority, it’s important you make the effort to connect on social media by being authentic and easy-to-talk to as well. Showing the humorous and real side to your company by taking part in viral challenges will have a greater effect than you make think.

Everyone is an influencer

TikTok is a platform that anyone can use to go viral. This means the possibilities for success are virtually unlimited, and it’s not at all uncommon for someone with no followers or views in their first video upload to later rise as one of TikTok’s most successful stars. The ability to take advantage from having such an expansive pool of influencers available makes this app perfect if your brand wants to reach specific target audiences on location-specific social media platforms.

86% of marketers have used influencer marketing in some way to help build their own, or a client’s, brand/product. So, in an effort to help brands find the perfect influencer for their needs, TikTok created a new analytics tool called “Creator Marketplace.” The platform helps generate insights into popular users and breakdown their performance on the app, including information on how many followers or likes each individual has in order to give companies more accurate data when deciding who would be best suited as partners within this marketplace.

Repurpose your content

With TikTok, you can create videos that are custom-made. They’re typically short and snappy with an option of including music, filters, or other content to make them more appealing.

In a world where people are always on their phones, adding one of your TikTok videos to an email would be so much more creative than just sending out another boring message. It’ll invigorate your customers and make them want to open every subsequent communication from you. Or, if you’re trying to build an audience across multiple platforms, you can share your TikToks directly to your Instagram Stories. There’s also the option to publish it on your website or use it in presentations, the more creative you get the better – Also, the more brownie points you’ll earn with customers/users.

Implementing TikTok into your social campaigns is now not just becoming an idea, but a necessity as the brand has proved optimists wrong and looks to be here for the long run. If this is something your business is interested in doing then find out how we can help with your social media strategy, contact us.


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