As a business owner, you may feel blogging is irrelevant. To commit time and resources to come up with new topics can be a challenge, even for businesses with a dedicated marketing team and that’s before you have considered what content will give you the best chance of getting those all-important shares.

You may be missing out on a big opportunity though. Blogging, particularly when combined with social media is a powerful and cost-effective way to market your company online.

Whether you work for a solicitors’ firm or starting your own retail brand, blogging is a vital asset to growing your business.

Here’s 5 powerful reasons you need to consider starting a blog for your business:

An affordable way to target clients

Of all the marketing channels available, blogging is one of the most affordable ways to drive potential clients to your website. Blogs do not typically involve directly promoting your product or services, but that doesn’t mean it isn’t a worthy marketing tactic.

By speaking about your industry, the general services you provide and the most relevant current news that would interest your target audience, you can put yourself out there to your clients at what may be just the right time. After being seen in the right place at the right time is a big part of what marketing is all about.

You may need to research, write and promote your posts, however, blogging about useful and relevant topic is one of the most effective ways to grab the attention of potential customers and build credibility for your brand.

Increase visibility and SEO

To appear higher up the Google rankings and to be seen as an authoritative figure within your industry, a regularly updated blog can help. Having fresh original content is a central factor in achieving this.

Including key words in your articles is a central element to get your site seen. However, including relevant search terms are not the only factor. Publishing quality and relevant content about your business or industry that reflects a searchers intent, will naturally increase the visibility of your blog.

Taking these small steps will help you to rank higher in search engine results and make your content easier to find by potential customers.

Increase web traffic

This ties in nicely with the above point, as quality backlinks impact positively on SEO.

Your blog gives you the opportunity to create enticing content for interested users. By using your blog content as a “hub” for your social media platforms you can direct customers and interested parties straight to your site.

By posting links with engaging headlines and images will give your followers a reason to click through to your site.

By strategically writing blogs that contain an element of your services, mean you can divert users to other blog articles you have written or directly to particular products or services that you offer, meaning more chance of getting shares and more chance of a visitor staying on your site longer.

Be an industry expert

Your blog posts can demonstrate helpful expertise in a particular area, it may be a pain point you are able to address or posting topics which are relevant within your market. Over time, you can build yourself and your business to be a go-to resource that provides regular and consistent information for customers to learn about industry relevant information that will resonate with them.

By demonstrating you are fully knowledgeable in your area, you are becoming a brand that people can trust.

Build relationships through brand personality

People enjoy being informed and value what you can teach them. However, a blog about your business does not necessarily have to be serious all the time. Injecting your brand’s personality and sometimes a dose of well- thought out humour can make your brand stand out against the competition and make your company more approachable.

Blogging can be an invaluable tool to reach potential customers and may not be something that was at the top of your priority list, but hopefully, after considering these powerful reasons, you can see why it’s a vital step for your business.

If you’re feeling overwhelmed or unsure where to start, contact our team to see how we can kick start your online content marketing.